I am imagining the reception this article had in the Brexit camp.
Iain Duncan Smith: Ah-ha! I’ve totally fooled them. They don’t see my cunning plan at all, they just think I’m stupid!
Boris Johnson: (long pause) Yes Iain, I think you’ve convinced them.
Michael Gove: (excitedly) Do you think I could use that strategy too?
Boris Johnson: (long pause) Yes Michael, I think it would definitely work for you.
Iain Duncan Smith: I have to thank you, Boris. This whole trick was inspired by your public image. I’d never have thought of this strategy on my own.
Boris Johnson: (very long pause)