Morgan vs McGregor, or the problem of trolls

I’m sure that if you’re alive, you’ve heard about the row between Piers Morgan and Ewan McGregor.

What’s interesting is the outcome for each person.

For Piers Morgan, he already has a reputation as a nasty guy, and he boosts his popularity amongst his followers by attacking anyone who disagrees with him. Because, let’s face it, his followers are people who like seeing him attack anyone who disagrees with him. The overall outcome for him is positive.

For Ewan McGregor, very few people are likely to boycott his films because of his politics so long as he makes good films. And anyone who actually would bother to boycott his films probably already does, because his politics are fairly well-known. So the overall outcome is unlikely to be negative.

And this, friends, is why trolls exist. No-one is actually suffering from this exchange. Well, no men. Women’s rights are still being held back, but Piers Morgan doesn’t care and Ewan McGregor can say that he’s done what he can.

If there’s a moral to all this, it’s don’t bother reading the celebrity gossip, get out and protest.

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